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Thursday, June 27, 2013

Content Density – Importance for Usability and SEO

Content Density - Importance for Usability and SEOGenerating website content can be a tricky task. It needs to be engaging and depending on what the users’ goals are, it should also contribute a means to achieve them. Whilst it may not seem like a hard task, all of this has to be accomplished in a short and succinct manner. This leads to the concept of content density.

12 Effective Guidelines For Breadcrumb Usability and SEO

12 Effective Guidelines For Breadcrumb Usability and SEO
The term “breadcrumb” in web terminology is a metaphor for the way-finding technique employed by Hansel in the Brothers Grimm fairy tale Hansel and Gretel. Although the metaphor is slightly misleading since within a web context, breadcrumbs do not always represent the path from which one has arrived at their current location, the term is clever, catchy and has caught on as the agreed upon name for this type of web navigational aid.

Whilst the breadcrumbs in the tale were not particularly useful, since they were eaten by the birds, breadcrumb navigation is very useful in web sites and software. Additionally, breadcrumbs present an SEO opportunity to make your site more search engine friendly. The objective of this article is to highlight the importance of breadcrumbs whilst providing guidelines for ensuring they are optimized for usability and SEO.

10 Guidelines for Writing Usable and SEO Friendly Content

10 Guidelines for Writing Usable and SEO Friendly Content
Effective search engine content can be termed as the content that appeals both to readers and search engines. It can be quite tricky as you are basically writing articles and reviews for readers, but at the same time it is search engines that take your contents to readers. It is not enough just to create a website. Its future development and visibility to search engines is much more important. In this article I will be outlining 10 recommendations, which will help make your web project really successful.

Professional web content. How do you produce it?

Do you ever get a bit annoyed at blog posts that have grammatical and other errors? I know I do. And so do the blog’s readers, I’m sure.
Bad, roughly finished, writing is something that can only reduce engagement with your words and erode your authority.
But then, there are mistakes here on Writing For SEO, too. They’re really difficult to eradicate, especially with the kind of workflows we use these days, writing articles right into a blogging application or CMS, and then posting as soon as we think the piece is ready.
It invites roughly-hewn words to appear in front of your readers.

Header tags and how you use them in SEO Copy

Some say there are two sorts of people. Those who code, and those who don’t.
If you’re going to be successful at SEO copywriting you’ll have to dip into HTML a little, as we saw in Make Title Tags Work for You, but you don’t need to be a fully fledged geek.