Header tags and how you use them in SEO Copy

Some say there are two sorts of people. Those who code, and those who don’t.
If you’re going to be successful at SEO copywriting you’ll have to dip into HTML a little, as we saw in Make Title Tags Work for You, but you don’t need to be a fully fledged geek.

How to Improve Search Engine Ranking

Showing up on search engines is one of the most critical ways to increase website traffic and expose your content, product or service to people who might be interested in what you have to offer. Most of the major search engines utilize an algorithm to determine where a website ranks. The search engines have set up specific criteria that a website must meet to get to the top of the list. The criteria are different for every engine, but all engines share several commonalities. It all boils down to the type and amount of content provided on a given website, the level of optimization done on the site, and the popularity of the website (link popularity/PageRank). Tailoring your website for improved search engine rankings is also known widely as search engine optimization, or SEO.