15 Title Tag Optimization Guidelines For Usability and SEO

The HTML title tag defines the name of a web page and should be used to describe content of that page in a concise way. Thus, what is placed between the opening and closing HTML title tag is extremely important for both usability and Search Engine Optimization (SEO). In this post I will discuss proven guidelines that you can use to create the ultimate title tag: one that is both human and search engine friendly – a title that will help in driving quality traffic to your web site.

Content Density – Importance for Usability and SEO

Generating website content can be a tricky task. It needs to be engaging and depending on what the users’ goals are, it should also contribute a means to achieve them. Whilst it may not seem like a hard task, all of this has to be accomplished in a short and succinct manner. This leads to the concept of content density.

12 Effective Guidelines For Breadcrumb Usability and SEO

The term “breadcrumb” in web terminology is a metaphor for the way-finding technique employed by Hansel in the Brothers Grimm fairy tale Hansel and Gretel. Although the metaphor is slightly misleading since within a web context, breadcrumbs do not always represent the path from which one has arrived at their current location, the term is clever, catchy and has caught on as the agreed upon name for this type of web navigational aid.

Whilst the breadcrumbs in the tale were not particularly useful, since they were eaten by the birds, breadcrumb navigation is very useful in web sites and software. Additionally, breadcrumbs present an SEO opportunity to make your site more search engine friendly. The objective of this article is to highlight the importance of breadcrumbs whilst providing guidelines for ensuring they are optimized for usability and SEO.

10 Guidelines for Writing Usable and SEO Friendly Content

Effective search engine content can be termed as the content that appeals both to readers and search engines. It can be quite tricky as you are basically writing articles and reviews for readers, but at the same time it is search engines that take your contents to readers. It is not enough just to create a website. Its future development and visibility to search engines is much more important. In this article I will be outlining 10 recommendations, which will help make your web project really successful.

Professional web content. How do you produce it?

Do you ever get a bit annoyed at blog posts that have grammatical and other errors? I know I do. And so do the blog’s readers, I’m sure.
Bad, roughly finished, writing is something that can only reduce engagement with your words and erode your authority.
But then, there are mistakes here on Writing For SEO, too. They’re really difficult to eradicate, especially with the kind of workflows we use these days, writing articles right into a blogging application or CMS, and then posting as soon as we think the piece is ready.
It invites roughly-hewn words to appear in front of your readers.